PS Insights 

Paul Kurnit and Steve Lance have been working & lecturing on the business of marketing, sales, advertising, management and branding for more than 20 years. Their experiences range from ad agency president to television network creative director to serving on the board of directors of several profit and non-profit corporations. 

Paul Kurnit 

Paul is a senior marketing, advertising and entertainment executive, founder and president of Kurnit Communications and KidShop. Formerly, as President of Griffin Bacal, a DDB agency, Paul played a key role in Hasbro's dynamic growth into a leading international toy and entertainment company. As Executive Vice President at Sunbow Entertainment, Paul's credits include hundreds of syndicated, network and international TV programs including Transformers, GI Joe, My Little Pony, The Tick for Fox and The Mask for CBS. 

Paul serves on the Creative Review Committee of the Advertising Council, the board of The Advertising Educational Foundation and advisory boards for Pace University's Lubin School of Business and CARU, the self-regulatory body for Children's Advertising. He co-authored Food Marketing to Children and Youth: Threat or Opportunity? for the Institute of Medicine. Paul is also on the faculty at Pace University as clinical professor of marketing. 

Steve Lance 

Multiple Emmy Award-winner Steve Lance was Creative Director of NBC and the entertainment division of Della Femina, Travisano & Partners. He has written some of the most memorable taglines ever developed for television and cable as well as such consumer lines as Othello: A Minute To Learn, A Lifetime To Master. At the request of NBC's Community Affairs Division he conceived the format for "The More You Know" and wrote the first 17 spots for the campaign. He's won Telly and Aurora Awards for the rebranding of Accenture and the international marketing campaign for the Government of Hong Kong. 

Steve is ghostwriter of the Wall Street Journal bestseller "It's Your Money" (HarperCollins 2000) for Christos M. Cotsakos, Ph.D., Chairman of E*TRADE Financial and co-author of "The Little Blue Book of Advertising" (Penguin/Portfolio 2006). He works for Habitat For Humanity and serves on the board of directors of ShareTheCaregiving, Inc.