CREATIVITY CAN SOLVE ANYTHING
We attended the AAF National Convention last week in Orlando, FL, speaking and moderating a panel entitled "What's Your Big Idea?" Ari Merkin, Exec Creative Director of Crispin Porter+Bogusky was Continue Reading
CUSTOMIZE
Custom-me-ation. Ask BMW Mini. According to their president, over half of the 250,000 Minis sold to date have been customized by their owners. If you go to Mini's Website you can pick your model, Continue Reading
HONESTY IS THE BEST POLICY
Honesty is the best policy. Really and truly. It's never the crime, it's the coverup. You can make a mistake or do something the public doesn't approve of - and there's an excellent chance Continue Reading
ENERGIZE
Who are you to your customers? Do you bring excitement, energy and anticipation to your selling message? Unless you're a funeral home, you should be thinking "Just Do It" as a role model. Pump up Continue Reading
START OVER
The old media plan isn't going to cut it anymore. Two years ago we were on the road with our most popular talk, "Branding 2.Oh! Blogging, Vlogging & Slogging Your Way Through The New Continue Reading
CONNECT
Customer engagement is like a successful marriage: You've got to be willing to build a great relationship. Customers aren't going to just sit back and wait for your message anymore. They're Continue Reading
THE CUSTOMER IS KING
We used to give lip service to the idea of "The customer is always right," and then we went about our business like the customer was always an imposition. Marketing 2.0 (and now 3.0) has truly Continue Reading
SHOP AS YOUR CUSTOMER
See the experience through their eyes. We have a friend who owns an advertising agency. Every year or so he calls his company as if he's a total stranger looking to give his company new Continue Reading
WORD FAST
Want to improve your writing? Don't speak for a day. Some societies even have a cultural term for this. It's called a "word fast." The trick is to take a notebook and pen and then only Continue Reading
