THE 10 COMMANDMENTS OF DIGITAL MARKETING
Do you know the 10 Commandments of Integrated Marketing? Yes, it's "new media," and "digital media," but the old rules still apply: 1. Is your content consistent with the brand image? 2. Does Continue Reading
PARDON ME, YOUR STRATEGY IS SHOWING
Pardon me, your strategy is showing. How often have you seen advertisers make their strategy statement their advertising? There's a big difference between the two. Strategy is the message you Continue Reading
THE BIZ OF BUZZ
The Biz of Buzz: nothing's more powerful than what customers tell other customers. Do you have any idea what your customers are saying about your product or service? Start by checking the blogs. Continue Reading
THE CONSUMER HAS A LIFE – REACH HER IN IT
Your customer has a life. She's not waiting around for your message. Find her where she lives and engage her there. And not just where she resides, but where she lives: at work. At play. Continue Reading
NOBODY WATCHES CABLE TELEVISION
Nobody watches cable television any more. We watch television. Are you making distinctions in your industry that your customers don't care about? Take a look at your business through the eyes of Continue Reading
COPYCATISM
There's nothing wrong with copycatism: Always know what your competition is doing. If they're doing something smart, copy it and make it your own. Take a lesson from Microsoft. Once upon a time Continue Reading
PACKAGING : WRAP IT IN A BOX
Take a lesson from Tiffany's: Don't ignore the packaging. Everyone knows what that robin's egg blue box means. It is luxury under the lid, beauty in a box. Can you say that about your own products? Continue Reading
INTEGRATED MARKETING
Everyone wants “integrated marketing.” We hear a lot of ad agencies pitching clients based on their “integrated marketing” prowess and credentials. But the Continue Reading
TROUBLESHOOTING
We had an interesting experience with consumer service recently. Got a new technology device and went to activate the service…and had nothing but problems. Four different customer service reps Continue Reading
PRE-OWNED OR USED?
What would you rather own—a pre-owned car or a used car? Up until the past ten years you couldn’t buy a pre-owned car…you could only buy a used car. Semantics to the rescue. “Used” Continue Reading
