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		<title>FLY PAPER THAT FEELS GOOD</title>
		<description><![CDATA[Great ads should be like fly paper that feels good. Think about your favorite campaigns &#8211; you love seeing them over and over again. Stickiness is one of the most overlooked and most important aspects of a great campaign. Consumers love to see them, love to see them again and love to be involved with [...]]]></description>
		<link>http://www.psinsights.com/blog/?p=498</link>
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		<title>THE 10 COMMANDMENTS OF DIGITAL MARKETING</title>
		<description><![CDATA[Do you know the 10 Commandments of Integrated Marketing? Yes, it&#8217;s &#8220;new media,&#8221; and &#8220;digital media,&#8221; but the old rules still apply: 1. Is your content consistent with the brand image? 2. Does the content depend on the brand? 3. Is it congruent with the brand positioning? 4. Is the content simple and honest? 5. [...]]]></description>
		<link>http://www.psinsights.com/blog/?p=495</link>
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		<title>PARDON ME, YOUR STRATEGY IS SHOWING</title>
		<description><![CDATA[Pardon me, your strategy is showing. How often have you seen advertisers make their strategy statement their advertising? There&#8217;s a big difference between the two. Strategy is the message you want to deliver. Advertising is the way you deliver it. Your advertising should be emotional and engaging, not literal and logical. So look at your [...]]]></description>
		<link>http://www.psinsights.com/blog/?p=492</link>
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		<title>ARCHITECT V/S CONTRACTOR</title>
		<description><![CDATA[Someone once told us, &#8220;They hired a housepainter, don&#8217;t be an architect.&#8221; Don&#8217;t make the task more complicated than it is. You can&#8217;t sell someone something people don&#8217;t want or don&#8217;t understand. Meet the task brilliantly. But never turn the task into something it isn&#8217;t.]]></description>
		<link>http://www.psinsights.com/blog/?p=487</link>
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		<title>WEB DEMOCRACY : WELCOME TO MY GARAGE</title>
		<description><![CDATA[Web Democracy: &#8220;Welcome To My Garage!&#8221; Great ideas come from anyplace. Where&#8217;s the next YouTube, Facebook or Twitter? Be on the lookout. If you&#8217;re going to be an old dog and not learn new tricks, then time and the marketplace will pass you by. You can put up walls and say, &#8220;I don&#8217;t want to [...]]]></description>
		<link>http://www.psinsights.com/blog/?p=485</link>
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		<title>THE MANY FACES OF YOU</title>
		<description><![CDATA[The many faces of you: time of day, different situations, different connections. Speak to your customers at their convenience, not yours. Different dayparts and different consumer experiences call for different interfaces, intercepts and engagements. Make sure you&#8217;re reaching your customers at the right time and right place with the right message. Show them you get [...]]]></description>
		<link>http://www.psinsights.com/blog/?p=481</link>
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		<title>BE THE GUERILLA MY DREAMS</title>
		<description><![CDATA[Be the Guerilla My Dreams. Be totally unexpected and delightful. Zig where others expect you to zag. Do the opposite of the usual &#8211; call it the un-usual and make it stand out from the crowd. Intercept your customers in their lives in ways that will make them smile, appreciate the gesture and cherish your [...]]]></description>
		<link>http://www.psinsights.com/blog/?p=478</link>
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		<title>STRATEGIC IRRELEVANCE</title>
		<description><![CDATA[Strategic irrelevance: Don&#8217;t fall in love with execution that has no motivation. It&#8217;s easy to get into the habit of doing things a certain way simply because you&#8217;ve always done it that way. Or you let your design team talk you into an expensive design treatment that won&#8217;t do anything to build brand awareness or [...]]]></description>
		<link>http://www.psinsights.com/blog/?p=476</link>
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		<title>MIND SOMEONE ELSE&#8217;S BUSINESS</title>
		<description><![CDATA[Mind your own business by minding someone else&#8217;s business. Fall in love with what other companies do well &#8211; then do it great, your way. Just because they&#8217;re bigger than you doesn&#8217;t mean they&#8217;re smarter. In fact, they&#8217;ve done a lot of your thinking for you. Take a look at their &#8220;best practices&#8221; and start [...]]]></description>
		<link>http://www.psinsights.com/blog/?p=473</link>
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		<title>DON&#8217;T GET DIGITALLY DRUNK</title>
		<description><![CDATA[Don&#8217;t get digitally drunk. Just because you come across the latest social or digital medium doesn&#8217;t mean you should do it. Be cautious as well as current. Just because you can doesn&#8217;t mean you should. A lot of digital and social media isn&#8217;t right for many companies or brands. Your skill (and job) as a [...]]]></description>
		<link>http://www.psinsights.com/blog/?p=471</link>
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