PSInsights
Paul Kurnit & Steve Lance

JUNK FOOD

   The quick food industry has done itself no favors by enabling consumers and commentators to refer to their product as “junk food.” They are much more circumspect today-both in terms of their menu offerings and their projected imagery. But as the junk food advertising ban in the UK would indicate, it’s probably too little, too late. Where are you most vulnerable?

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