HOW ARE YOU DOING?

NYC Mayor Ed Koch used to regularly ask reporters and citizens, “How’m I doing?” A rather direct—and in Ed’s case—charming form of market research. But how do you know how you’re doing? Do you regularly ask your clients? Do you survey your clients or customers to get a feel for what they really think of you? Do you have third party players get feedback for you? Knowing what your business partners think of you at all times is likely the best way to make sure they remain your business partners. What are you waiting for?