YOU GOTTA HAVE FRIENDS

You gotta have friends. Read the blogs that talk about your company. Got friends? Encourage them. Got enemies? Politely engage them. Don’t argue with them, just start by agreeing with them — join the resistance — and then go on to state your case. You’ll start to win over the “opposed” and sway the “undecideds.” Never threaten or bribe – you’ll just inflame your critics and give them more fuel to hate you.