About Us
PAUL KURNIT and STEVE LANCE are co-authors of The Little Blue Book of Marketing: Build A Killer Plan In Less Than A Day (Penguin/Portfolio 2009). They’re partners in PS Insights, delivering marketing and creative workshops, lectures, books, blogs and training dedicated to helping companies to bring their best ideas to the surface and to the marketplace. The bottom line is a better connection to prospects, customers, peers and employees—so companies can work better, faster and smarter—and win bigger.
PAUL KURNIT
Paul is a senior marketing, advertising and entertainment executive. Advertising agency experience comes from Benton & Bowles, Ogilvy & Mather and Griffin Bacal, a DDB agency. Film and TV credits at Sunbow Entertainment include Transformers and GI Joe. Paul is also founder of KidShop and Kurnit Communications and Professor at Pace University. Throughout his career, Paul has been dedicated to growing businesses through powerful strategic initiatives that have been translated into inspired marketing programs.
Multiple Emmy Award-winner Steve Lance was Creative Director of NBC and the entertainment division of Della Femina, Travisano & Partners. He created The More You Know for NBC and his tag lines (“NBC Us” and “NBC Proud As A Peacock”) remain the most memorable lines ever created for a network. He is the ghostwriter of the Wall Street Journal bestseller “It’s Your Money” (Harper Collins 2000) for Dr. Christos M. Cotsakos, Ph.D., Chairman of E*TRADE Financial and co-author of The Little Blue Book of Advertising (Penguin/Portfolio 2006).
