The Little Blue Book of Advertising offers relief, some smiles, and even some sanity when everyone around you might be losing their minds. It's a compilation of know-how from a variety of companies that forms a foundation on which you can build an advertising campaign that works (regardless of your audience), promotions that produce effective results and, most important, an enduring brand.

The Little Blue Book of Advertising is a quick read you'll refer to again and again! A toolbox of back-to-basic ideas that will help break creative logjams, settle disagreements with clients or agencies, sharpen, focus, and generally improve any ad campaign.

"The Little Blue Book of Advertising is filled with those 'Why didn't I think of that' truths that make it a must-read for everyone working in advertising. I enjoyed every word, learned a lot, and as a result I've gone from being a fake know-it-all to being a real know-it-all."Jerry Della Femina, Chairman, Della Femina Rothschild Jeary and Partners 

Welcome to the world of Branded Entertainment. It's the most important relationship advertisers now have with their customers. Consumers want to interact with brands...but they want to do it on their own terms. They want information, but it's got to be in a form the customer is interested in and on a platform that's convenient. Blogging. Podcasting. vCasting. PDA's. Video on Demand. Webisodes. RSS Feeds. They're all different ways of reaching your customers with your message: but you've got to be sure the message matches the medium. 

This powerful 48-page booklet is filled with information and ideas about ways customers can connect with advertisers and advertisers can connect with their customers. A must-read for brand managers, marketers and advertisers.

Currently available direct from PS Insights, "Branding 2.Oh!" is available for $9.95 apiece plus shipping and handling. Use the PayPal order button below. For orders of 10 copies or more, please contact us for special rates.

In tough times there’s no margin for inefficiency or ineffectiveness. Best practices are best practiced in the worst of times. This booklet was inspired by the economic events of the past 18 months, because the Great Recession has been accompanied by all sorts of bad business practices. Random and rampant people cuts, marketing cuts and brand inaction have hurt and crippled businesses that might have thrived or survived. In a tough economy businesses need to operate smarter.

The old adage “if it doesn’t kill you it will make you stronger” is what When the Going Gets Tough, Tough Businesses Get Growing is all about. Not surprisingly, these “recession-based” prescriptions are also great ideas for businesses in a strong economy. They invite companies to recalibrate how they operate for greater success in all times—good and bad. It’s a power packed booklet that’s a handy guide for companies to grow share, strengthen business practice and be in position to thrive in better times.

To order, click on the PayPal button below. For orders of ten or more, please e-mail us for a special bulk rate.