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| 8 Steps to Better Marketing |
Every advertising & marketing communication, whether it's a national TV campaign or a local dealer ad mat, should do three things: Capture the audience's Attention. Hold their Interest. Help them Recall your key selling message. A.I.R. If it's so easy, why is it so hard? And is there a process you can use that can increase the chances all your communication will do all three things?
Well of course we'd answer "yes" to that question - that's the whole point of this session. Explore the eight steps that are essential to developing good, sticky communication, including:
- Know your audience
- Deliver a single message
- Sell your bosses before you sell your customers
- Develop a clear promise
Along the way we'll give participants the $100 Challenge - giving them the opportunity to win cash on the spot if they think they're as smart as their customers.
It's a fun, entertaining and engaging way to remind everyone in your organization - from sales to marketing to manufacturing to management - of the key essentials that create great marketing communications.
Available as a 1-hour, 2-hour or half-day workshop for marketing, advertising and management.
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