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| Advertising 2.Oh! |
Texaco Star Hour. Hallmark Hall of Fame. In the early days of television, advertisers owned the content and the networks were just the delivery system. Today, it's GEICO, BK and Nike. With the arrival of broadband penetration and user-created content, we're heading back to the future.
"In 5 years, every major advertiser will have their own network." That's a quote from media guru Gene DeWitt - and he may be off by three years! That "network" will be a complex mix of Web sites, communities, virtual worlds, PDAs, cell phones, blogging & more. So what's the right play in that media environment? How can national, regional and local advertisers participate in this universe of consumer talkback and empowerment across the Internet, PDA's, and community sites like MySpace and Facebook?
Starting with simple definitions then moving onto real world examples, we demystify the new media forÊmanagers, marketers and advertisers. What's the difference between a blog and an RSS feed? Between community sites and virtual worlds? How should advertisers shift their thinking from marketers to content creators - and why are some of the old rules even more important now than ever before?
Available as a 1-hour talk or half-day workshop, Ad 2.Oh! is an entertaining, informative and hands-on introduction to the brave, new digital world we live in.
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