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| Brand Power & New Product Developments |
What role does branding play in new product development and line extensions? How do you determine whether you've got brand permission from consumers to introduce a new product? Brand Power & New Product Development starts with a review of smart branding practices: the impact of brand equity, the value of a brand, the impact of brand strategy & positioning. Then we move on to consumer, competitive and trade factors that will give you permission to succeed. Then on to a discussion of communications vehicles that will enable you to deliver your brand strategy in elegant cross-platform messaging to audiences who will care what you have to say and vote to play their role in new product success.
From the basics of brand strategy to the steps necessary to succeed in the marketplace, Brand Power & New Product Development provides the guidelines you need to make your next new product launch a success.
Available as a half-day or full-day session.
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