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| Branding 2.Oh! |
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In the early days of television, advertisers owned the content and networks were the delivery system. With the arrival of broadband penetration, YouTube, MySpace, Webisodes, Podcasting and new digital platforms, we're heading back to the future. From Madison+Vine to Branded Entertainment to consumer generated content, the line between advertising and entertainment is rapidly disappearing. Advertisers need new points of traction and attraction to reach consumers. Branding 2.Oh! explores the changing nature of advertiser communication and communication vehicles - to help you understand the role that agencies, suppliers and vendors will play in this brave, new world. Whether you're a global marketer or a Main Street retailer, you're going to need to know where the digital revolution is taking your business...and how best to profit from it.
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