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| Principles of the Little Blue Book of Advertising |
Now in its 8th printing and with more than 30,000 copies in print, "The Little Blue Book of Advertising" is fast-becoming a standard reference for marketers, advertisers and business owners around the world. Its 52 indispensible tips provide practical advice in an era of confusing media alternatives and the new digital landscape.
All of the tips in the book are organized around three fundamental principles. They've guided the authors from the beginning of their careers and continue to be principles that can serve anyone who's got to manage in the marketing or advertising arena.
In a 1-hour talk, we'll explore those three principles in depth and address the ways managers and business owners can start to gain control of their marketing processes.
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