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| Principles of the Little Blue Book of Marketing |
The One Day Marketing Plan (ODMP) is a fully customized marketing discovery and planning process. It involves key company stakeholders in who are seeking consensus on plans to significantly grow their business.
The One Day Marketing Plan engages three key steps:
Planning
The Meeting
The Plan
For each of the steps, several activities are undertaken:
- Discovery/Discussion of business objectives, needs and opportunities
- Development of the ODMP session outline
- Review and revision of outline/facilitator's guide with key client
- Meeting venue and participant planning
- Thought starter questions/advance activities for participants
- Facilitation of full day meeting
- Extensive notes of proceedings
- PowerPoint recording of plan in progress
- Edited notes from the meeting
- Summary/blueprint of the marketing plan
- Key next steps and milestones
- Planning
- The One Day Marketing Plan™ meeting
- The Plan: A PowerPoint presentation of the Marketing Plan
Issues and initiatives covered in the One Day Marketing Plan include:
- Marketing objectives and strategies
- Business mission
- Brand positioning
- Competitive frame and SWOT (Strengths/Weaknesses/Opportunities/Threats)
- Brand strategy and business approach
- Prospecting and selling strategies
- Strategic programs and potential partners
- Key players who will activate and realize the plan
- Next steps and milestones
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