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| When the Going Gets Tough, Tough Businesses Get Growing |
Every marketer in the world is going to need to retrench, regroup and readjust their thinking in the coming months (and years). But cutting budgets, trimming fat and bracing for the worst doesn't mean you have to give up your competitive edge or your marketing objectives.
"When The Going Gets Tough, Tough Businesses Get GROWING" looks at ways companies can build their market share in tough economic times. So even though the entire pie is shrinking, tough brands can be ready to own a larger share of audience when the economy comes roaring back.
What are the fundamental principles that propel successful businesses in tough economic times? How can you win in an environment that feels as if everyone's going to lose? These insights will help you defend your budget, your business and your job.
Available as a 1-hour talk or half-day workshop, "When The Going Gets Tough, Tough Businesses Get GROWING" is an enlightening, informative and hands-on introduction to survival in tough economic times-and beyond.
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